Change Essay Example | Topics and Well Written Essays - 250 words - 2

Change - Essay ExampleIn business, resistance is the bar to surmount or conquer, especially when it comes to introducing new ideas, policies, protocols and products. This paper seeks to highlight resistance as a natural condition, and its application in undefeated product interpolate in business with special emphasis on gross sales personnel.A business sole purpose is to make a profit at the leftover of the days activities, and when market conditions change, it requires businesses to formulate new ways of conducting business. Most businesses have a sales perspective that involves designated individuals who carry out the task of marketing and actualizing product(s) sale. According to Jaramillo et al, sales persons are more predisposed to resist change if they think it will increase their workload. For a business entity to achieve a successful product change, especially where its sales team is concerned, it needs to ensure that the team maintains its self-efficacy and familiarit y (Jaramillo et al. 549). This would ensure that these individuals continue to maintain a harmonious and beneficial family relationship with their customers.According to research conducted by Jaramillo et al, resistance to change exerts a negative influence on a salespersons performance and customer responsiveness. Managers in all business levels can help reduce resistance by explaining how proposed changes positively affect their workload. Businesses can also provide greater job autonomy to sales persons, which give them the opportunity to implement these changes according to the nature and situation of their respective fields of service. Positive reception of change by a sales team in a business translates to effective and efficient achievement of goals that prompt the need for a change.Jaramillo, F., Mulki, J. P., Onyemah, V. & Pesquera, M. R. Salesperson Resistance to change An Empirical probe of Antecedents and Outcomes. London International Journal of